Notes

Notes is where the thinking stays live. Short field notes on energy, recovery, discipline, movement, and long-term physical capacity — written for founders, operators, and owner-operators who want something more grounded than generic wellness content.

What Changes When the Sun Does Not Set: Training on Frøya in July
Executive Performance2026-07-15

What Changes When the Sun Does Not Set: Training on Frøya in July

Near-24-hour light in coastal Trøndelag is not a novelty. It is a physiological challenge. Sleep compression, altered energy cycles, appetite shifts. Here is how to train through it rather than get surprised by it.

The Aquaculture Worker's Summer Problem
Executive Performance2026-07-14

The Aquaculture Worker's Summer Problem

July is peak production season in Norwegian aquaculture. Long shifts, maximum physical demand, fatigue that accumulates differently than normal tiredness. Most fitness advice assumes recovery time exists. In peak season on Frøya or Hitra, that assumption is wrong.

Why Recovery Is the Training
Executive Performance2026-06-01

Why Recovery Is the Training

Recovery is not what happens between training sessions. Recovery is the training.

Executive Performance2026-05-11

Spring Training on Frøya: What Winter Built

Spring on Frøya arrives without announcement. The light returns, and with it a diagnostic: what did the winter actually build?

Executive Performance2026-05-10

Personlig Trener på Frøya: Hva Det Faktisk Betyr

Most people on Frøya who want to get fitter buy a gym membership. For a lot of goals, that is enough. For many people working here, it is not quite what they need.

The Energy Budget
Executive Performance2026-05-05

The Energy Budget

Most founders think about time constantly and energy occasionally. It should be the other way round.

Executive Performance2026-04-11

The Long Game Problem

Most physical decisions are made on a short horizon.

Executive Performance2026-03-28

Why Recovery Is Not Rest

A lot of high-output people think they understand recovery because they understand being tired.

Executive Performance2026-03-14

Frøya in February

There is a specific kind of honesty that arrives in a Norwegian winter.